Tuesday, January 27, 2009

Journey of Vince Mcmahon and WWF/E

We have been a fan of WWE in our childhood. I never missed it my childhood and i know of a few people still watch it regularly. Wrestling was a business run by regional offices and each region had an understanding that they would not invade each other’s territories. But Vince Mcmahon had a vision of turning the wrestling industry into a lucrative business, eventually gaining monopoly in the business. He was the one who brought the term "Sports Entertainment" into the wrestling world and shifted focus from pure violence to exaggerated storylines that attracts mainstream audiences. He started breaking into other territories and hired wrestlers from other companies. Early instances of this was recruiting Hulk hogan from American Wrestling Association (AWA) in 1984 who became a charismatic megastar of WWE. Vince was not satisfied with just that he started promoting and broadcasting into the rival territories. He was the pioneer in introducing 'The Rock 'n' Wrestling Connection' by incorporating pop music stars into wrestling world. But his first breakthrough came in the year 1985 when WrestleMania was aired closed circuit TV throughout the U.S. This created an explosion in the industry and he was able to expand its fanbase throughout the U.S.

Growing fanbase in the US and huge popularity at the national level is not where Vince wanted to stop, internationally he promoted event with various celebrities, including Cyndi Lauper, Muhammad Ali, Billy Martin and 'The Rockettes' in an attempt to gain unprecedented publicity for the WWF throughout the world. Vince McMahon shaped the wrestling business into a unique entertainment brand that attracted family audiences from a small child to an adult. His unique marketing concepts like promoting key events live on PPV (Pay Per View) television led to the creation of multi-million dollar empire. McMahon kept expanding his empire by purchasing various rival wrestling firms like World Championship Wrestling (WCW) in 2001 from AOL Time Warner. WWE has seen a memorable journey from regional wrestling to professional international wrestling business worldwide

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